Going online as a content creator for the very first time can be very daunting. There will be a lot of fear, a lot of doubts, a lot of needed self-talk to get you to press that publish button for the very first time. So here are some of my favorite personal questions / experiences when I first started:
1. Will anyone listen to me?
Why not? If you have clients that joined your classes week after week; signed up Personal Training with you package after package; added you as a friend in Facebook; followed you in your Instagram, TikTok, SnapChat, etc. then yes. They feel that they can connect with you and the way you coach resonates with them. They want to get to know you and find out more about you as a person or even a friend. If you have something to say, they will listen. Your vibe attracts your tribe.
2. What do I talk about?
Talk about anything that inspires you. Anything that you think will inspire people or will change the way they think or the way they move or act. Talk about an experience you went through that made you a better person. Talk about a system that works for you. Talk about your point of view of a certain article you read or a piece of news you watched. Whatever topic you choose, be authentic.
3. What if I'm camera shy?
You can write. You can record a podcast. You can create explainer videos. You can even record a whole video without being on camera. Use your best photo and record over that.
4. What if no one listens or watches or reads?
You never try, you never know. Your vibe attracts your tribe.
5. What if I make mistakes?
Remember the first time you taught your first track on stage? Remember the first time you conducted personal training? Did you feel nervous? Did you possibly went off script and went "doh!" It will feel that same way the first time you go on camera or publish online. There will be jitters. You will make mistakes, but mistakes are where one learns and gets better. No one starts off being great, but one needs to start in order to be great.
6. Creating content is time consuming! I don't have a lot of time.
You don't need to put out content every day. You don't need to put out content every 2 days or 3 days. If you have the time and resources, sure. But that is not necessary. There is no said rule on how often one must put out content. Some content creators put out content once a week. Others, once or twice a month. You do you.
The only thing you need to maintain is consistency. If you decide to put out content once a week, then maintain it as once a week. You can maybe increase the frequency once in a while to twice or thrice a week, but you shouldn't go silent and put out content once a month. You will lose your audience.