Illustration

Google Skillshop is an online training site to develop skills required for Google tools, They are e-learning courses designed by Google product experts for learners seeking to master Google tools. With the goal of getting the Google Ads Search Certification, I went through a series of e-learning courses that brought me through the fundamentals of Google Ads Search. From understanding how to grow a business with Google Ads to working with the Performance Planner, the e-courses provided a lot of knowledge that I never knew Google provided.

Google Ads Search Certification

I was required to complete the Fundamentals of Google Ads Search before diving into the Google Ads Search Certification assessment. 9 topics ranging from how to grow your business with Google Ads to delivering the right message with text ads.-Each segment consisted of quizzes that helped with the learning process. The explanations were very detailed with relevant examples from various industries to help with the learning.-The courses broadened my understanding to what Google Ads is about and how Google Ads Search can be utilized in not just Search but also using Display ads, Shopping ads. I've also learnt about the different extensions Google offers: Callout, structured snippets and sitelinks. Interesting how extensions play a huge role in raising the Ad Quality and thus Ad Rank.

Illustration
Illustration

It took me 5 tries to pass the Google Ads Search Assessment. I had 64% the first time I tried it. Technically a pass, but still far from clearing the assessment. What I realized then was that a lot of the assessment questions did not come from the e-learning courses, but from the resources provided at the end of each course.-The resources gave me a deeper insight to automated bidding and the performance planner which gave me a lot of room for thought. Reading through the resources also allowed me a better understanding of how Google Search Ads work. I believe this is why my Mimic Pro simulation started getting better as it went along. I was able to put into practice what I learnt.

Illustration