I was required to complete the Fundamentals of Google Ads Search before diving into the Google Ads Search Certification assessment. 9 topics ranging from how to grow your business with Google Ads to delivering the right message with text ads.-Each segment consisted of quizzes that helped with the learning process. The explanations were very detailed with relevant examples from various industries to help with the learning.-The courses broadened my understanding to what Google Ads is about and how Google Ads Search can be utilized in not just Search but also using Display ads, Shopping ads. I've also learnt about the different extensions Google offers: Callout, structured snippets and sitelinks. Interesting how extensions play a huge role in raising the Ad Quality and thus Ad Rank.