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Mimic Pro by Stukent is a digital marketing simulation tool that brings the user through 10 exciting rounds covering landing page optimization, audience targeting, KPI analysis and the various types of ads campaigns that Google offers.Even though I have gone through some courses that taught what SEO and SEM are about, nothing prepared me for this hands-on experience that brought my understanding of the topics to a whole new level.

Mimic Pro Results

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Round 1 was absolutely nerve wrecking. Having had no experience in running any Google Ads campaigns, I was going into the simulation blindly. Guided by the system, I learnt how to set up a Search campaign, keywords, ad groups followed by the ads. This was also the first time I was guided through the landing page optimization process, ensuring the keywords were found in the headline, description and URL. I did whatever I thought was right, but missed out on some key elements which resulted in me not doing so well in this round.-I gained a little more confident between rounds 2 - 4. With a little more experience and understanding of where I lacked in round 1, I became more observant by doing some data analysis. I looked through the KPIs of the chosen keywords and swopped out the ones that were not performing. Success came with the campaign ROI that helped me understand that I was in the right track.-I've learnt that remarketing is not my strongest suit and it is something I'll have to dive deeper into, as evident for rounds 5 and 6. This is a topic I'll have to look into to understand the concepts and learn how to retarget to ensure the campaigns work.-From my weakest to my strongest, the shopping ads campaign worked really well for me. From selecting the right negative words to balancing the campaign budget, The ROI for the shopping ads was beyond expectations and gave me a better understanding on which Google Ads strategy I'm better at.-What started as a "game" became a life long learning experience. The Mimic Pro simulation helped spark a deeper interest in Google Ads and gave me better understanding of what I learnt from Google Skillshop. Matching the learning with the simulation experience gave me many lightbulb moments as I went through the 10 rounds. I look forward to learning more and upskilling my knowledge for Google Ads.

Mimic Pro Ranking

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Certificate

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Created by LeonardKoh.SG

2024 All rights Reserved

Illustration

Created by LeonardKoh.SG

2024 All rights Reserved